Measuring Broker Performance
Traditionally, companies measured performance in terms of gross production and ranked brokerage producers relative to the overall performance. Such measures tracked the average per net acre leased, run sheet, and curative cost, but it can offer limited insight.
Costs are interesting. It shows a brokerage firm’s relative performance compared to the overall brokerage groups. Furthermore, it gives a company some predictive power. Top producers tend to remain at the top. While top producers continue to stay top producers, mediocre ones remain, well average.
Always Know Broker Performance
- Track broker’s costs: Leasing, Runsheet, Curative, and more
- Track production
- Ensure guidelines are followed
- Measure quality
What people said
“With eQuisition I was able to determine a contractor was charging for work not being done. When questioned and shown hard facts the agent came clean and the facts were correct.” James F.
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